Buyer Persona Worksheet

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A buyer persona is a representation of your ideal customers based on market research and real data about your existing customers including who they are, what they like & dislike, and how they make decisions. Buyer personas help create specific & targeted marketing campaigns. By providing your email, you'll get a free worksheet so you can outline your buyer persona (or personas!) to help craft your next strategy.

This worksheet outlines the following:

• Professional attributes
• Personal attributes
• Buyer persona description
• Buyer persona name